This Privacy Policy explains how Gravity Advisory ("Gravity Advisory," "we," "us," or "our") collects, uses, and protects information when you visit www.gravity-advisory.com (the "Site"), including when you take the Founder Gravity Score quiz, download a guide, or book a call through the Site.

1. Information We Collect

We collect information in the following ways:

Information you provide directly

• Quiz responses: your answers to the Founder Gravity Score questions, and the resulting score and category breakdown;
• Contact information: first name, last name, and email address, submitted when you request your quiz results;
• Scheduling information: name, email, phone number, and any details you provide when booking a call through our embedded calendar;
• Communications: any information you provide if you email us directly or otherwise contact us.

Information collected automatically

• Standard technical information such as IP address, browser type, and device information, collected through normal website operation;
• Information collected by third-party tools embedded on the Site, such as our scheduling widget, as described in Section 4 below.

2. How We Use Your Information

We use the information we collect to:

• Calculate and deliver your Founder Gravity Score and category results;
• Send you the Founder Gravity Score guide and related follow-up communications;
• Schedule, confirm, and remind you of calls you book with us;
• Respond to your questions or requests;
• Improve the Site and our services; and
• Comply with legal obligations.

We do not sell your personal information.

3. How We Share Your Information

We do not share your personal information with third parties except:

• Service providers who process information on our behalf to operate the Site and deliver our services, described in Section 4 below;
• As required by law, such as in response to a valid legal request; or
• With your consent, or at your direction.

4. Third-Party Services

The Site uses the following third-party service provider to operate the quiz, scheduling, and related communications:

Provider	Purpose
GoHighLevel / LeadConnector	Customer relationship management, storing quiz results and contact information, scheduling calls, and sending follow-up emails.

These providers process information according to their own privacy policies and security practices. We encourage you to review those policies directly on their websites.

5. Cookies and Similar Technologies

The Site itself does not use tracking cookies beyond what is required for basic operation. However, our embedded scheduling widget may set its own cookies to enable booking functionality. You can control cookies through your browser settings, though disabling them may affect the scheduling widget's ability to function.

6. Data Retention

We retain your information for as long as reasonably necessary to fulfill the purposes described in this Policy, maintain our business records, and comply with legal obligations. If you'd like your information deleted sooner, contact us using the information in Section 9.

7. Your Choices and Rights

Depending on where you live, you may have rights to access, correct, or delete the personal information we hold about you, or to opt out of certain uses of it. To exercise any of these rights, contact us using the information in Section 9, and we will respond within a reasonable time.

You can unsubscribe from marketing emails at any time using the unsubscribe link included in those emails.

8. Children's Privacy

The Site is intended for business owners and professionals and is not directed to children. We do not knowingly collect personal information from anyone under 18.

9. Contact Us

Questions about this Privacy Policy, or requests regarding your information, can be directed to:

Gravity Advisory
RS@gravity-advisory.com

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "Effective date" at the top of this page reflects the most recent revision. Continued use of the Site after changes are posted constitutes your acceptance of the updated Policy.

11. Related Terms

This Privacy Policy should be read together with our Terms of Use, which governs your use of the Site generally.